Talk Shop

A summit of content + commerce

Kyle Andrew joined kate spade new york in 2008 as Senior Vice President of marketing, overseeing all consumer touch points for the brand on a global scale, including advertising, web design, social media, and public relations. In January 2012, Kyle spearheaded the launch of Kate Spade Saturday — a younger, more casual sister brand to kate spade — in a new role as SVP Global Brand Director. Overseeing all aspects of the business, Kyle is responsible for top-level strategy and brand positioning for Kate Spade Saturday.

Steve Baer is Managing Partner of Code and Theory's Brand Design Group. He launched the group in 2012, which counts among its digital AOR clients Dr Pepper Snapple Group and L’Oreal. Prior to launching the Brand Design Group, Steve built and led the Creative Strategy discipline across the agency, which consists of a blend of product and brand strategists, and visual and UX designers. This team remains at the heart of the company’s creative process today. In 2013, he was named to Business Insider's list of the "30 Most Creative People in Social Media Marketing." Before Code and Theory, Steve served as Senior Director at TBWA Chiat / Day and Managing Director at Fullsix London. He started his career at Y&R New York in 1997.

Adam Berger is a strategic brand builder who brings his passion for marketing to Facebook's Creative Solutions team. Most notably, he has co-developed and leads Facebook's Publishing Garage program, a intensive two-day client/agency work session that enables brands to build idea driven publishing systems rooted in measurable business objectives. This widely successful program has attracted over 120 of the world's most revered brands and has been hosted in virtually every corner of the globe. Continuing to drive even more momentum, Adam is involved in building Facebook's next big engagement approach, Anthology. He has also worked on client projects for Coca-Cola, P&G, Budweiser, Diageo, Capital One, Citibank, AT&T, and more.

Jacob Ellenberg is the Director of Integrated Content for Dark Rye, an online magazine of Whole Foods Market. With a background in creating multi-media storytelling platforms, data mining, and organizational development, Jacob looks for ways to inspire cultural transformation through storytelling and commerce. He has been a serial entrepreneur and holds B.A. degree from New York University in Organizational Behavior, Narrative Theory, and Mysticism.

Vanessa Holden is the Creative Director of West Elm and is responsible for all facets of the brand’s identity and experience online, in the West Elm catalog, and in more than 50 stores around the world. Vanessa has focused on the art of storytelling through images and words throughout her diverse career in publishing and design. Prior to West Elm she was the SVP and Editor-in-Chief of Martha Stewart Living and has worked on various publications and brands including Martha Stewart Weddings, Real Simple, Marie Claire (Australia) and was the co-founder of Donna Hay Magazine in Australia. 

Eurie Kim is a Principal at Forerunner Ventures, a San Francisco based micro VC fund focused on partnering with ambitious entrepreneurs who are tackling the challenges and opportunities of today’s rapidly evolving digital commerce landscape. Over the past 10 years, Eurie has evaluated and aided a wide variety of companies in their quest to define business models, identify target markets, and overcome operational and competitive challenges to drive growth. Representative investments in the Forerunner portfolio include: Birchbox, Bonobos, Dollar Shave Club, Joor, Trendabl, Wanelo, Wantful and Warby Parker.

Scott Lachut  oversees PSFK Labs, delivering strategic insights to brands who are leading the charge in a number of business categories and industries. He and his team survey the web each day and talk to thought leaders around the world to identify relevant signals of change in popular and business culture. The research he produces allows him to paint a picture of his clients’ future and identify the opportunities that exist within the marketplace.

John Poisson is a designer and four-time entrepreneur with 20 years experience as a leader in film, consumer electronics, social media and retail. He is Founder and CEO of Wantful, a leading online specialty retailer focused on gift giving. John previously founded Tiny Pictures, acquired by Shutterfly; led mobile media design at Sony in Tokyo; and founded two of Canada’s largest visual effects studios. He studied cinematography at Boston University, where he later served as Adjunct Professor.

Shane Snow is a technology journalist and Chief Creative Officer of Contently, a New York-based media company whose mission is to empower journalists and brands to connect and tell stories. Shane's writing has appeared in Wired Magazine, Fast Company, The Washington Post, and Advertising Age.

Kelland Willis is an Associate Analyst at Forrester Research covering global online and mobile retail strategies, including international fulfillment, payments, product merchandising, and maintaining brand integrity in new markets and channels. Her research also analyzes consumer offline, online, and mobile shopping behavior in North America and Asia Pacific, with a specific focus on China.