On September 13, 2013, brands, creative agencies and strategists will gather in Dumbo, Brooklyn for a day of panels, small group and face-to-face discussions.
10 AM: Welcome
10:15 AM - 11:15 AM: What is Success? Brands discuss making the business case for content and how to measure success. What's the return on investment? Is it all about the bottom line?
Speakers: Kyle Andrew, Senior Vice President and Brand Director at Kate Spade Saturday; Jacob Ellenberg, Director of Integrated Content at Whole Foods; Shane Snow, Chief Creative Officer at Contently; Moderated by Vanessa Holden, Creative Director of West Elm
11:30 AM - 12:30 PM: Are Blogs Dead? Let's contemplate interaction design and the future of editorial formats. Can't we do better?
Speakers: John Poisson, Founder and CEO at Wantful; Adam Berger, Creative Strategist at Facebook; Steve Baer, Managing Partner, Brand Design Group at CODE AND THEORY; Moderated by Alison Feldmann, Editor-in-Chief at Etsy
12:30 PM - 1:30 PM: Lunch
1:45 PM - 2:45 PM: The Future of Retail: A group of retail analysts, futurists, creative agencies, and investors discuss what consumers will expect in coming years.
Speakers: Eurie Kim, Principal at Forerunner Ventures; Kelland Willis, Associate Analyst at Forrester Research; Scott Lachut, Director, PSFK Labs; Moderated by Nancy Soriano, Content Strategy Consultant and Editorial Director
3 PM - 4:30 PM: Breakout session
5 PM - 7 PM: Cocktails at powerHouse Books