Talk Shop

A summit of content + commerce

On September 13, 2013, brands, creative agencies and strategists will gather in Dumbo, Brooklyn for a day of panels, small group and face-to-face discussions. 

9 AM - 9:45 AM: Breakfast at West Elm, catered by One Girl Cookies

10 AM: Welcome

10:15 AM - 11:15 AM: What is Success? Brands discuss making the business case for content and how to measure success. What's the return on investment? Is it all about the bottom line?

Speakers: Kyle Andrew, Senior Vice President and Brand Director at Kate Spade SaturdayJacob Ellenberg, Director of Integrated Content at Whole FoodsShane Snow, Chief Creative Officer at ContentlyModerated by Vanessa Holden, Creative Director of West Elm


11:30 AM - 12:30 PM: Are Blogs Dead? Let's contemplate interaction design and the future of editorial formats. Can't we do better? 

Speakers: John Poisson, Founder and CEO at Wantful; Adam Berger, Creative Strategist at FacebookSteve Baer, Managing Partner, Brand Design Group at CODE AND THEORYModerated by Alison Feldmann, Editor-in-Chief at Etsy

12:30 PM - 1:30 PM: Lunch

1:45 PM - 2:45 PM: The Future of Retail: A group of retail analysts, futurists, creative agencies, and investors discuss what consumers will expect in coming years.

Speakers: Eurie Kim, Principal at Forerunner VenturesKelland Willis,  Associate Analyst at Forrester ResearchScott Lachut, Director, PSFK Labs; Moderated by Nancy SorianoContent Strategy Consultant and Editorial Director

3 PM - 4:30 PM: Breakout session

5 PM - 7 PM: Cocktails at powerHouse Books


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